LAFORCE
LAFORCE
Spending my summer in New York as an intern was a defining step in solidifying both where I want to be and the kind of work I want to pursue. Working on the Lifestyle team provided hands-on exposure to public relations across spirits, hospitality, luxury, and experiential brands, allowing me to contribute to complex client work and see how thoughtful strategy translates into real-world impact. From supporting media outreach to assisting with brand activations and campaign execution, I gained a deeper understanding of how integrated PR efforts come to life.
Beyond the work itself, the experience was shaped by a team that values collaboration, mentorship, and creative excellence. Learning alongside professionals who are deeply invested in their clients and the industry pushed me to raise my standards and sharpen my skills. The program also emphasized connection and leadership, culminating in an intern-led final project that challenged us to apply our networking, planning, and strategic thinking in a real agency setting.
I leave this experience feeling grateful for the guidance I received, confident in the skills I developed, and more certain than ever about my future in public relations. The summer reinforced my commitment to building a career in New York and pursuing work that blends strategy, creativity, and culture.