The Little House is a high-end children’s boutique in Kansas City, owned by locals for nearly 60 years. I had the opportunity to intern there, focusing on re-branding their social media presence and building a website from scratch. By the end of the summer, the boutique’s Instagram gained over 1,000 followers, and the website I helped create is still in use today.

For the social media re-brand, we launched a “Friday Night Lights” / “Team Little House” themed campaign, which featured a photo shoot with customers highlighting local elementary schools. We sold custom pennants and coordinating Jellycats, each representing the mascot of a different school. The response was overwhelming—we had to restock twice before the season ended.