GAMMA PHI BETA

GAMMA PHI BETA

PLANNING & SOCIAL MEDIA

After an extensive election process, I was elected Membership Vice President for the Alpha Delta chapter of Gamma Phi Beta. During the most competitive recruitment season in the University of Missouri’s history, with over 1,600 Potential New Members, I led our chapter through two intense weeks of recruitment and months of preparation beforehand. I focused on equipping my team and chapter to put our best foot forward, then ensured a strong wrap-up that set the next leader up for success. By the end of recruitment, we became the top recruiting chapter on campus, welcomed over 100 new members, and achieved exceptional retention rates, sharpening my leadership, presentation, and people skills in the process.

Bid Day was one of the most rewarding moments of my time in this role. Alongside my Bid Day chair, I developed our “Welcome to the Lucky Life” concept from the ground up, incorporating good-luck motifs like dice, 8 balls, angel numbers, and horseshoes across decor, merchandise, and visuals. I also led the creative direction for our recruitment banner designing a simple, pink banner centered on a meaningful message and drawing inspiration from brands, ads, and social content.

I took inspiration from social media accounts, replicating props and concepts I loved, and adapting them to fit our chapter’s identity. Our ‘night before recruitment’ post was inspired by an advertisement I had seen for a hotel. On Instagram, a coffee shop I like posted their “Cool Kids Drink Matcha” business card, and it later inspired the ‘boarding pass’ prop for our First Class work week theme. Our social media presence became something I was truly proud of, and I had a blast structuring it to showcase our chapter in the best light.

I saw social media as a chance to get creative, drawing inspiration from the small things. I pulled from countless inspo sources to develop a one-minute to promote my chapter. The result was a unique video that defined our image for the rest of recruitment.

MERCHANDISE

I led the creative direction and design for all Work Week, Recruitment, and Bid Day merch, using each touchpoint to elevate our chapter’s energy, cohesion, and brand. For Work Week, I assigned underclassmen to develop themes and designed merch to match, helping boost morale, creativity, and social media content while members practiced recruitment skills and built connections in the house. I designed custom recruitment merch for Open House and Philanthropy rounds, creating elevated yet cohesive looks through thoughtful color palettes, metallic and embroidered details, and multiple silhouette options so members could feel confident while maintaining a unified appearance. I extended branding beyond apparel by adding embroidered knee pillows used throughout each round. For Bid Day, I designed merch inspired by our “Welcome to the Lucky Life” theme, including personalized metallic graphics referencing our house address, along with custom keychains gifted to every member that I hand-attached to each shirt. I also developed the spring Bid Day theme, “Pearls Are a Girl’s Best Friend,” bringing it to life through custom sweatshirts, interactive details, and themed décor that made the day memorable for both new and active members.

WORK WEEK

RECRUITMENT

FALL BID DAY

SPRING BID DAY